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Post by juthi52943 on Dec 24, 2023 4:37:40 GMT
Identification of the needs and problems that the consumer may have with respect to the company's specific product Subdivision of the market according to the different types of consumers Identification of the ideal customer for the company For years, only simple information relating to individuals, families and geographical position was taken into account in the segmentation process. When dividing potential customers, only economic, social and demographic indicators were considered. , Inbound Marketing techniques refer to Buyer Personas ,emi-imaginary representations of a Job Function Email List company's ideal customer which refer both to real data and to market research relating to behavior models, motivations and to an individual's goals. UNDERSTAND A PERSON'S LIFESTYLE TO IDENTIFY POTENTIAL CUSTOMERS. This type of approach is oriented towards the "lifestyle" of individuals, in fact, generally, in the sample surveys that are carried out, the consumer is asked a series of related questions: his opinions, his behaviors, goals, etc. To clarify this reasoning, an example can be used. Think of two completely opposite subjects: on the one hand we consider a commuting university student, on the other hand we consider a commuting university professor. The profiles of these two individuals are very different if we evaluate basic characteristics such as.
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